Digital Marketing in the Natural World – The Struggle Is Real!
If the ever changing FDA requirements for products labeled “natural” isn’t confusing enough, today’s small businesses are now also struggling with how to stand out in a crowded digital marketplace. Here’s the good news: digital marketing channels are making it easier for businesses to get the word out about their products and overcome this confusion through authentic dialogue and honesty with consumers. Today’s organic buyers are younger, and digital technology is an integral part of their daily lives. This generation is less prone to moving in the waves of trends, and is more likely to buy a service or product that somehow benefits society or the environment.
Many experts predict that by 2018, millennials will become the target consumer to go after, with this generation spending a projected $200 billion each year. As more members of this generation become parents over the next 10 to 15 years, this already powerful group of consumers is expected to transform the organic market. Millennials’ use of digital technology influences their purchasing decisions. While their parents prefer traditional sources of product information such as commercials, this generation increasingly relies on digital sources such as online reviews and blog posts to find the information they need.
Overcome these challenges by telling an authentic story about your mission, values, and brand through NutraWiki™. NutraWiki™ provides a channel for consumers to find explanations and testimonials of all the many natural ingredients used in products today. It is a great place to promote your products and educate consumers on their benefits. NutraWiki™ also offers a mobile site that is easy to navigate and will appeal to the growing population of millennial parents as they strive to make more informed purchasing decisions.
Disclaimer: The information contained on this site is intended for educational purposes only and is not a substitute for advice, diagnosis or treatment by a licensed physician. It is not meant to cover all possible precautions, drug interactions, circumstances or adverse effects. You should seek prompt medical care for any health issues and consult your doctor before using alternative medicine or making a change to your regimen.